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哈佛商学院出版社全球战略总监一行访问我院

发布时间: 2017/09/21 08:41:59     点击次数:次   打印本页

9月18日,哈佛商学院出版社全球战略总监Brandon Hight先生以及大中华区区域总监应蔚芸女士一行访问我院,就案例开发和案例教学方面的合作进行洽谈。北航经管学院牟晖副院长,武欣老师及张思萱老师出席了会谈。哈佛商学院出版社就其在教学案例领域的相关经验和资源进行了分享。同时,双方就北航经管学院与哈佛商学院在案例教学领域相关合作展开了讨论。本次会议为北航经管学院和哈佛商学院出版社在今后的更进一步合作拉开了序幕。

哈佛出版社教学资源平台免费对教师开放,各位老师可以在线申请高级教员账号,(Educator Premium Account),浏览查阅相关案例、哈佛商业评论文章、教科书、多媒体案例及线上教程等。

高级教员账号注册链接:https://cb.hbsp.harvard.edu/cbmp/register/0/Educator+Premium/0/1

哈佛商学院出版社案例教学培训信息链接页面:https://cb.hbsp.harvard.edu/cbmp/pages/content/cmtseminars

按学科分类的教材内容简介:

Accounting (4-color primer)

https://cb.hbsp.harvard.edu/cbmp/resources/marketing/docs/M00132_HE_Accounting_Primer_FNL_web.pdf

Business Ethics (4-color primer)

https://cb.hbsp.harvard.edu/cbmp/resources/marketing/docs/M00167_HE_Business_Ethics_Primer_web.pdf

Economics (4-color primer)

https://cb.hbsp.harvard.edu/cbmp/resources/marketing/docs/M00138_HE_Economics_Primer.pdf

Entrepreneurship (4-color primer)

https://cb.hbsp.harvard.edu/cbmp/resources/marketing/docs/M00160_HE_Entrepreneurship_Primer_WEB.pdf

Finance (4-color primer)

https://cb.hbsp.harvard.edu/cbmp/resources/marketing/docs/M00140_HE_Finance_Primer.pdf

General Management (4-color primer)

https://cb.hbsp.harvard.edu/cbmp/resources/marketing/docs/M00164_HE_General_Mgmt_Primer_Mar2017.pdf

HR Management (4-color primer)

https://cb.hbsp.harvard.edu/cbmp/resources/marketing/docs/M00165_HE_HR Primer_FNL_Web.pdf

Information Technology (4-color primer)

https://cb.hbsp.harvard.edu/cbmp/resources/marketing/docs/M00139_HE_IT_Primer.pdf

International Business (4-color primer)

https://cb.hbsp.harvard.edu/cbmp/resources/marketing/docs/M00126_HE_Intl_Bus_Primer_FNL_web.pdf

Marketing (4-color primer)

https://cb.hbsp.harvard.edu/cbmp/resources/marketing/docs/M00133_HE_Marketing_Primer_FNL_web.pdf

Negotiation (4-color primer)

https://cb.hbsp.harvard.edu/cbmp/resources/marketing/docs/M00143_HE_Negotiation_Primer.pdf

Operations Management (4-color brochure)

https://cb.hbsp.harvard.edu/cbmp/resources/marketing/docs/M00134_HE_OpsMngmt_Primer_FNL_web.pdf

Organizational Behavior(4-color primer)

https://cb.hbsp.harvard.edu/cbmp/resources/marketing/docs/M00161_HE_OB_Primer_WEB.pdf

Social Enterprise (4-color primer)

https://cb.hbsp.harvard.edu/cbmp/resources/marketing/docs/M00162_HE_Social_Enterprise_Primer_WEB.pdf

Strategy (4-color primer)

https://cb.hbsp.harvard.edu/cbmp/resources/marketing/docs/M00159_StrategyPrimer.pdf