姓名: 周荣刚
电话:
Email: zhrg@buaa.edu.cn
职称: 教授
教师个人主页

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【个人简介】

北京航空航天大学经济管理学院管理科学与工程系教授,理学博士(人因工程/应用心理学),博士生导师。2000~2005年就读于中科院研究生院和中科院心理研究所,2005年获博士学位。

【研究方向】

空间认知、航空工效;态度改变、行为决策;人机交互、用户体验

【主要科研项目】

国家自然科学基金:驾驶中移动电话的使用:基于补偿式信念的自我调整行为研究,课题负责人,2013.01-2016.12(在研)

国家自然科学基金:参照系整合条件下方位识别中的判断策略,课题负责人,2009.01-2011.12(结题)

北京市自然科学基金:航空安全检查中违禁物品出现的概率对检查绩效的影响,课题负责人,2011.01-2012.6(结题)

中国博士后科学基金:驾驶时移动电话的使用及其对驾驶安全的影响,课题负责人,2008.09-2009.09(结题)

企业委托项目:目前主要为中国移动研究院、联想、阿里巴巴等企业提供移动终端和移动应用等领域的用户体验研究和咨询服务

【主讲课程】

1. 《人因工程》(本科生)

2. 《组织行为学》(本科生)

3. 《可用性工程》(本科生)

4. 《行为心理学》(硕士生)

5. 《Project Management》(留学生)

【期刊论文】

1. Zhou R*, Fong PSW, Tan P. (2014). Internet Use and Its Impact on Engagement in Leisure Activities in China. PLoS ONE, 9(2): e89598. doi:10.1371/journal.pone.0089598.

2. Siqing Shan, Zhonghui Mao, Ronggang Zhou*, Zhilian Liu and Feng Wu. (2013). Streaming Media Advertising: An Empirical Study. Systems Research and Behavioral Science, 30, 398–411.

3. Binfeng Li, Wei Zhang, Ronggang Zhou, Chengyun Yang, Zhihong Li. (2012). Acomparative ergonomics study: Performing reading-based tasks on a large-scale tabletop vs. laptop. International Journal of Industrial Ergonomics, 42, 156-161.

4. Ronggang Zhou*, Pei-Luen Patrick Rau, Wei Zhang, Damin Zhuang. (2012). Mobile phone use while driving: Predicting drivers’ answering intention and compensatory decisions. Safety Science,50, 138-149.

5. Ronggang Zhou*, William J. Horrey. (2010). Predicting adolescent pedestrians’ behavioral intentions to follow the masses in risky crossing situations. Transportation Research Part F: Traffic Psychology and Behavior, 13, 153-163.

6. Ronggang Zhou*, William J. Horrey, Ruifeng Yu. (2009).The Effect of Conformity Tendence on Pedestrians’ Road-Crossing Intentions in China: An Application of the Theory of Planned Behavior. Accident Analysis & Prevention, 41, 491-497.

7. Ronggang Zhou*, Changxu Wu, Pei-Luen Patrick Rau, Wei Zhang. (2009). Young Driving Learners’ Intention to Use a Handheld or Hands-free Mobile Phone When Driving. Transportation Research Part F: Traffic Psychology and Behavior, 12, 208-217.

8. Feng Wu, Jichen Li, Qi Ma, Ronggang Zhou*. (2012). Fuzzy Comprehensive Evaluation of User's Advertising Tolerability of Web Page. Industrial Engineering Journal/工业工程, 15 (5), 79-85.

9. ZHOU Rong-gang, ZHANG Kan. (2008). Spatial Direction Judgments Based on Integrating of Spatial References (In Chinese).Space Medicine & Medical Engineering/航天医学与医学工程, 21 (5), 386-391

10.Ronggang Zhou, Kan Zhang. (2008). Object Location Judgments in Spatial Memory Based on Coordinating Egocentric and Allocentric References (In Chinese).Acta Psychological Sinica/心理学报,40 (12), 1229-1239.

11.Ronggang Zhou, Kan Zhang. (2008). How Information Presentation Affect Absolute Direction Judgments Based on Integrating Spatial Reference Frames (In Chinese). Acta Psychological Sinica/心理学报,40 (11), 1137-1148.

12. ZHOU Rong-gang. (2007). Research on fuzzy comprehensive evaluation of IT product’s user experience quality (in Chinese). Computer Engineering and Applications/计算机工程与应用, 43 (31), 102-105

13.Ronggang Zhou, Kan Zhang. (2005). The cardinal direction judgments in integrating environmental and egocentric reference frames (In Chinese), Acta Psychological Sinica/心理学报, 37(3), 298-307.

14.Ronggang Zhou, Kan Zhang. (2005). Direction judgments based on integrating reference Frames in Imagination (In Chinese), Ergonomics/人类工效学, 11(2), 137-140.

15.Ronggang Zhou, Kan Zhang. (2005). Thinking aloud: a useful method in usability testing from case study (In Chinese). Ergonomics/人类工效学, 11 (3), 55-58.

16.Ronggang Zhou, Kan Zhang. (2004). The Theories of Spatial Memory and Retrieval (In Chinese). Advance in Psychological Science/心理科学进展, 12 (3), 330~339.

17.Jiazhong Yang, Ronggang Zhou, Kan Zhang. (2004). The training effect and direction effect on spatially cardinal direction judgments (In Chinese), Psychological Science/心理科学, 27 (6), 1322-1325.

18.Ronggang Zhou, Kan Zhang. (2004). Visuo-spatial relations judgments based on clue (In Chinese). Acta Psychological Sinica/心理学报, 36 (2), 127-132.

19.Ronggang Zhou, Kan Zhang. (2004). Evaluation hypertext: the measures of lostness (In Chinese). Ergonomics/人类工效学, 10 (2), 20-25.

20.Ronggang Zhou, Kan Zhang. (2004). Gender-related difference in cardinal direction judgments (In Chinese). Ergonomics/人类工效学, 10 (1), 10-13.

21.Ronggang Zhou, Kan Zhang. (2004). Review on evaluation methods of presence in virtual environment (In Chinese). Advance in Psychological Science/心理科学进展, 12 (2), 201-208.

22.Ronggang Zhou, Kan Zhang. (2003). Cognitive walkthrough used in usability evaluation (In Chinese). Ergonomics/人类工效学, 9 (3), 30-33.

23.Qinxing Shi, Ronggang Zhou, Yan Ge, Kan Zhang. (2005). Internet Addiction Disorder and Sensation Seeking of Middle School and High School Students (In Chinese). Chinese Mental Health Journal/中国心理卫生杂志,19 (7), 453-456.

24.Yan Ge, Ronggang Zhou, Qinxing Shi, Xiangang Qin, Kan Zhang. (2005). A Survey of Students’ Attitude to Learning Online.Ergonomics/人类工效学, 11 (3), 50-52.

25.Yan Ge, Ronggang Zhou, Kan Zhang. (2005). Heuristic evaluation method used in usability. Ergonomics/人类工效学,11 (4), 64-66.

【会议论文】

1. Zhilian Liu, Feng Wu, Ronggang Zhou*, Siqing Shan. (2012). User’s Tolerance and Experience Towards Online Advertsing: an Eye-Tracking Study. Proceedings of The 11th International Conference on Industrial Management (ICIM 2012), 103-108.

2.Junlan Zhang, Ronggang Zhou*. (2012).The Effect of Perceived Enjoyment for Predicting Video Call Use Intention. Proceedings of 4th International Conference on Applied Human Factors and Ergonomics (AHFE 2012), 4782-4790.

3.Xiao Lin, Feng Wu, Ronggang Zhou*. (2012). The Effect of Online Advertisements on Internet Users' Experience. Proceedings of 4th International Conference on Applied Human Factors and Ergonomics (AHFE 2012), 5741-5749.

4.Ronggang Zhou*, Zhenxin Yu, Alan Chan, Xiangang Qin. (2010). Agile User Experience: How to balance Sample Size and Number of Research Tasks for Structured Interview. Proceedings of 2010 Third International Conference on Education Technology and Training (ETT 2010), 338-341.

5. William J. Horrey, Ronggang Zhou*, Ruifeng Yu. (2009). Using the Theory of Planned Behavior to Examine Pedestrians’ Road-Crossing Intentions in China. IEA 2009, Beijing, China.

6. Ronggang Zhou*, Shengshan Huang, Xiangang Qin, Feng Huang. (2008). A survey of User-Centered Design Practice in China. 2008 IEEE International Conference on Systems, Man, and Cybernetics (SMC 2008), 1885-1889.

7.Ronggang Zhou, Kan Zhang. (2007). Impact of Mental Rotation Strategy on Absolute Direction Judgments: Supplementing Conventional Measures with Eye Movement Data. In: J. Jacko (Ed.): Human-Computer Interaction, Part III, HCII 2007Lecture Notes in Computer Science, 4552, 789–798.

8. Ronggang Zhou*. (2007). How to Quantify User Experience: Fuzzy Comprehensive Evaluation Model Based on Summative Usability Testing. In: N. Aykin (Ed.): Usability and Internationalization, Part II, HCII 2007, Lecture Notes in Computer Science, 4560, 564–573.

9.R. Zhou*, H. Sato, Q. Gao, et al. (2007). Mobile Search: How to Present Search Results for Older Users. Proceedings of the 2007 IEEE International Conference on Industrial Engineering and Engineering Management , 457-461.

10.YanGe,Ronggang Zhou*, Xi Liu, Kan Zhang. (2007). Chinese color preference in software design. LNAI 4562, 62-68.

11.Ronggang Zhou, Kan Zhang. (2004). How to make cardinal direction judgments based on integrating environmental and egocentric frames? The 28th International Congress of Psychology (Abstract). August 8-13, Beijing, China.

12.Ronggang Zhou, Jiazhong Yang, Kan Zhang (2003). Training-related difference in cardinal direction judgments based on integrating reference frames. Proceedings of IEA2003, Seoul, Korea.

13. Zhou R, Li H, Zhang K. (2002). The effect of contextual navigation aids and cognitive style on usability of Chinese hypertext. In: Dai G. Proceedings of APHCI2002.Beijing: Science Press, 98-107.

14.Chen Zhao, Tom Plocher, Yifei Xu, Ronggang Zhou & Kan Zhang. (2003). Cognitive user interface for Chinese. Proceedings of IEA2003, Seoul Kroea.

15.Chen Zhao, Thomas Plocher, Yifei Xu, Rongang Zhou, Xi Liu, Sheau-Farn Max Liang & Kan Zhang. (2002). Understanding the polychronicity of Chinese. In: Dai G. Proceedings of APHCI2002.Beijing: Science Press, 188-195.

16.Ronggang Zhou, Kan Zhang. (2004). How to make cardinal direction judgments based on integrating environmental and egocentric frames? The 28th International Congress of Psychology (Abstract) (ICP2004). August 8-13, Beijing, China.

17.Kan Zhang, Xianghong Sun, Yanfang Liu, Qunhui Yang & Ronggang Zhou. (2004). Application of multiple resources theory in pilot selection (Abstract). The 28th International Congress of Psychology (ICP2004). August 8-13, Beijing, China.

18.Xingguang Pang, Kan Zhang, Qunhui Yang, Jianguo Wu & Ronggang Zhou. (2004). An interactive battery of tests for pilot selection (Abstract). The 28th International Congress of Psychology (ICP2004). August 8-13, Beijing, China.

19.Yu Xiaohui, Kan Zhang, Huilong Li, Xi Liu & Ronggang Zhou. (2004). Effects of using sunlight simulation on learning of driving (Abstract). The 28th International Congress of Psychology (ICP2004). August 8-13, Beijing, China.

【译著】

1.周荣刚等译. (2009). 用户体验度量,机械工业出版社