【个人简介】
北京航空航天大学经济管理学院，管理科学与工程系教授，博士生导师。北航经管学院智能交互与体验研究中心负责人，现任：中国人类工效学学会常务理事、智能交互与体验分会副主任委员兼秘书长，《人类工效学》编委，中华人因与工效学协会理事兼秘书长，中国心理学会工程心理学分会委员。爱思唯尔中国高被引学者（2014-2019年）。
主要研究方向：人因工程、工程心理学、决策行为、智能人机交互、客户体验
【教育和工作经历】
2017.07- 北京航空航天大学经济管理学院，教授
2011.07-2017.07 北京航空航天大学经济管理学院，副教授
2008.09-2011.07 北京航空航天大学经济管理学院，讲师
2006.10-2008.09 清华大学工业工程系，博士后
2005.05-2006.10 华为技术有限公司UCD研究部，工程师
2000.09-2005.05 中科院研究生院/中科院心理研究所，理学博士
1996.09-2000.07 首都师范大学教育系，教育学学士
其间，
2022.06- 北京邮电大学数字媒体与艺术设计学院，兼职教授
2018.01-2020.12 北京航空航天大学大数据科学与脑机智能高精尖创新中心，高级研究员
2012.01-2013.02 香港理工大学建筑与房地产学系，访问学者（香江学者计划）
2010.11-2011.02 香港城市大学系统工程与工程管理系，高级访问学者
【主讲课程】
人因工程（本科生）
用户体验度量（本科生）
行为决策与用户体验（MBA）
【科研项目】
国家自然科学基金项目
1.创新研究群体项目“绿色导向的社会经济复杂系统管理决策（72021001）”，课题核心成员，2021.01-2025.12.
2.自动驾驶接管中的人因工程问题研究--基于驾驶风格的视角（72171015），课题负责人，2022.01-2025.12
3.移动应用用户体验质量感知及使用决策的认知加工过程研究（71640034），课题负责人，2017.01-2018.12
4.驾驶中移动电话的使用--基于补偿式信念的自我调整行为研究（31271100），课题负责人，2013.01-2016.12.
5.参照系整合条件下方位识别中的判断策略（30800304），课题负责人，2011.01-2013.12
其他纵向项目
1.航空航天人因工程研究：极端情况和人的操作绩效（复杂系统分析与管理决策教育部重点实验室航空航天研究专项；2021.10-2022.10）
2.人因工程与行为决策（中央高校基本科研业务费/北航人才支持计划；2017-2021）
3.*检查中违禁物品出现的概率对检查绩效的影响（北京市自然科学基金项目；2011.01-2012.06）
企业合作项目
1.品牌体验的理论研究与应用
2.智能终端音效体验基准分析研究
3.移动应用产品指标及用户体验评估研究
4.中国移动产品用户体验研究与测试
5.通用性能指标主观标准的建设项目
6.数据业务全平台用户体验测评项目
7.基于社会心理学分析的客户反馈辨伪研究
8.基于价值容介态视角的用户体验研究：愉悦感知对技术接收决策的影响
9.在线广告的形式及特征对用户容忍度和体验质量的影响
10.智能系统情感交互的基础需求研究
11.视阈模型构建及人机智能交互研究
【学术发表】
书及章节
1.Ganesh Bhutkar, Barbara R. Barricelli, Qin Xiangang, Torkil Clemmensen, Frederica Gonçalves, José Abdelnour-Nocera, Arminda Lopes, Fei Lyu,Ronggang Zhou, Wenjun Hou. (Ed.). (2022).Human Work Interaction Design. Artificial Intelligence and Designing for a Positive Work Experience in a Low Desire Society: 6th IFIP WG 13.6 Working Conference, HWID 2021, Beijing, China, May 15–16, 2021, Revised Selected Papers. Springer Nature.
2.Tom Tullis和Bill Albert著(周荣刚秦宪刚等译). (2016, 2020).用户体验度量（2nd）,电子工业出版社:北京.
3.Tom Tullis和Bill Albert著(周荣刚等译). (2009).用户体验度量（1st），机械工业业出版社:北京.
4.周荣刚.第10章 互联网广告的容忍度. //李海容. (2011).泛媒时代:媒介创新与未来.暨南大学出版社：广州, 125-140.
国家标准
1.全国人类工效学标准化技术委员会(SAC/TC 7)."使用视觉显示终端(VDTs)办公的人类工效学要求第16部分：直接操作对话."GB/T 18978.16-2018.2018-06-07.（现行标准，2019年1月实施）
2.全国人类工效学标准化技术委员会(SAC/TC 7)."人-系统交互工效学第143部分：表单."GB/T 18978.143-2018.2018-06-07.（现行标准，2019年1月实施）
发明专利
CN111309232-一种显示区域调整方法及装置-授权
工作论文
1.Mengli Yu,Ronggang Zhou*. (under review). The effects of life goals’ pursuit on domain-specific risk-taking.
2.Qianli Ma,Ronggang Zhou*, Jianhong Qu, Yaping Zhang. (working paper). What information should provide during the takeover from automated vehicles? Impact of content and countdown with two-step waring design.
3.Yaping Zhang, Qianli Ma, Jianhong Qu,Ronggang Zhou*. (under review).Influence of drivers’ driving style on autonomous takeovers: A nonparametric survival analysis of takeover time.
4.Yue Liu,Ronggang Zhou*, Xuezun Zhi. (under review). Promotion of human pro-environmental behavior by autonomous system recommendation.
5.Yaping Zhang,Ronggang Zhou*, Yuhan Shi. (under review). Drivers' self-regulation behaviours in active engagement and responsive scenarios.
6.Jianhong Qu,Ronggang Zhou*, Yaping Zhang, Qianli Ma. (under review). Understanding trust calibration of automated vehicles: the effect of initial trust, personality, and system warning design.
7.Zhe Chen, Dongyue Liu, Wenbo Zhu,Rongang Zhou*, Mahebali Jumabieke, Hua Qin. (under review). The effects of tones and time pressure on the user experience of voice input on mobile devices for Mandarin Chinese.
8.Yaping Zhang,Ronggang Zhou*, Qianli Ma, Yue Liu, Jiahong Qu. (under review). How to provide contextual information? The role of specialists and Internet users in conversational agent responses.
9.Yubing Xie, Jianhong Qu, Yaping Zhang,Ronggang Zhou*, Alan H.S. Chan. (under review). Speaking, fast or slow: How conversational agents’ speech speed influences user experience.
10.Yubin Xie,Ronggang Zhou*, Alan Hoi Shou Chan, Mingyu Jin, Miao Qu. (under review). Motivate to Autonomous Vehicles: The Impact of Automation Trust and Self-Determination Theory on Intention to use the New Interaction Technology.
11.Zhe Chen, Dongyue Liu, Wenbo Zhu,Rongang Zhou*. (under review). The effects of text type and text length on the experience of Mandarin voice perception on smart mobile devices.
英文期刊论文
1.Qianli Ma#, Yaping Zhang#, Wenti Xu,Ronggang Zhou*. (2022). Ask a further question or give a list? How should the conversational agent reply to the users' uncertain query.International Journal of Human-Computer Interaction.https://doi.org/10.1080/10447318.2022.2131265
2.Xiaohan He, Xiaofei Nie,Ronggang Zhou*, Jiazhong Yang*, Ruilin Wu. (2022). The violation behaviour of pilots in marginal weather conditions: An application of the theory of planned behavior.Ergonomics,https://doi.org/10.1080/00140139.2022.2129804
3.Yue Liu, Wenjie Cui,Ronggang Zhou*, Alan H.S. Chan. (2022). The effects of social conformity and gender on drivers’ behavioural intention toward level 3 automated vehicles.Travel Behaviour and Society,29, 330-338.
4.Yubing Xie,Ronggang Zhou*, Jianhong Qu. (2022). Fitts’ Law on the Flight Deck: Evaluating Touchscreens for Aircraft Tasks in Actual Flight Scenarios.Ergonomics, https://doi.org/10.1080/00140139.2022.2097318
5.Xiaorui Wang,Rongang Zhou*. (2022). Impacts of User Expectation and Disconfirmation on Satisfaction and Behaviour Intention: The Moderating Effect of Expectation Levels.International Journal of Human-Computers Interaction, https://doi.org/10.1080/10447318.2022.2095479
6.Yi Wang, Wei Zhang,Ronggang Zhou*. (2022). Speech-based takeover requests in conditionally automated driving: The effects of different voices on drivers’ takeover performance.Applied Ergonomics, https://doi.org/10.1016/j.apergo.2022.103695
7.Ma, Q.,Zhou, R.*, Zhang, C., Chen, Z. (2022). Rationally or emotionally: how should voice user interfaces reply to users of different genders considering user experience?.Cognition, Technology & Work, 24, 233-246.
8.Qu, J.,Zhou, R., Chen, Z*. (2021). The effect of personal pronouns on users and the social role of conversational agents. Behaviour & Information Technology, http://dx.doi.org/10.1080/0144929X.2021.1999500.
9.Zhang, Y., &Zhou, R.*(2021). Promoting social distancing and preventing panic buying during the epidemic of COVID-19: the contributions of people’s psychological and behavioural factors.Journal of Public Health, 1-15.
10.Yu, M.,Zhou, R.*, Cai, Z., Tan, C. W., & Wang, H. (2020). Unravelling the relationship between response time and user experience in mobile applications.Internet Research.30(5), 1353-1382.
11.Zhou, R.*, Zhang, Y., & Shi, Y. (2020). Driver's distracted behavior: The contribution of compensatory beliefs increases with higher perceived risk.International Journal of Industrial Ergonomics, 80, 103009.
12.Yu, M.,Zhou, R.*, Wang, H., & Zhao, W. (2019). An evaluation for VR glasses system user experience: The influence factors of interactive operation and motion sickness.Applied ergonomics,74, 206-213.
13.Xia, B., Wang, H., &Zhou, R.*(2019). What contributes to success in MOBA games? An empirical study of defense of the ancients 2.Games and Culture,14(5), 498-522.
14.Zhou, R.*, Wang, X., Shi, Y., Zhang, R., Zhang, L., & Guo, H. (2019). Measuring e-service quality and its importance to customer satisfaction and loyalty: an empirical study in a telecom setting.Electronic Commerce Research,19(3), 477-499.
15.Zhou, R.*, Wang, X., Zhang, L., & Guo, H. (2017). Who tends to answer open-ended questions in an e-service survey? The contribution of closed-ended answers.Behaviour & Information Technology,36(12), 1274-1284.
16.Ba, Y., Zhang, W., Wang, Q.,Zhou, R., & Ren, C. (2017). Crash prediction with behavioral and physiological features for advanced vehicle collision avoidance system.Transportation Research Part C: Emerging Technologies,74, 22-33.
17.Zhou, R.*, & Feng, C. (2017). Difference between leisure and work contexts: The roles of perceived enjoyment and perceived usefulness in predicting mobile video calling use acceptance.Frontiers in psychology,8, 350.
18.Li, F.*, Wang, G., Li, Y., &Zhou, R*. (2017). Job demands and driving anger: The roles of emotional exhaustion and work engagement.Accident Analysis & Prevention,98, 198-205.
19.Zhou, R.*, & Chan, A. H. (2017). Using a fuzzy comprehensive evaluation method to determine product usability: A proposed theoretical framework.Work,56(1), 9-19.
20.Zhou, R.*, & Chan, A. H. (2017). Using a fuzzy comprehensive evaluation method to determine product usability: A test case.Work,56(1), 21-29.
21.Zhou, R.*, Yu, M., & Wang, X. (2016). Why do drivers use mobile phones while driving? The contribution of compensatory beliefs.PloS one,11(8 ), e0160288.
22.Zhou, R.*, Fong, P. S., & Tan, P. (2014). Internet use and its impact on engagement in leisure activities in China.PloS one,9(2), e89598.
23.Shan, S., Mao, Z.,Zhou, R.*, Liu, Z., & Wu, F. (2013). Streaming media advertising: an empirical study.Systems Research and Behavioral Science,30(3), 398-411.
24.Li, B., Zhang, W.,Zhou, R., Yang, C., & Li, Z. (2012). A comparative ergonomics study: Performing reading-based tasks on a large-scale tabletop vs. laptop.International Journal of Industrial Ergonomics,42(1), 156-161.
25.Zhou, R.*, Rau, P. L. P., Zhang, W., & Zhuang, D. (2012). Mobile phone use while driving: predicting drivers’ answering intentions and compensatory decisions.Safety science,50(1), 138-149.
26.Zhou, R.*, & Horrey, W. J. (2010). Predicting adolescent pedestrians’ behavioral intentions to follow the masses in risky crossing situations.Transportation research part F: traffic psychology and behaviour,13(3), 153-163.
27.Zhou, R.*, Horrey, W. J., & Yu, R. (2009). The effect of conformity tendency on pedestrians’ road-crossing intentions in China: An application of the theory of planned behavior.Accident Analysis & Prevention,41(3), 491-497.
28.Zhou, R.*, Wu, C., Rau, P. L. P., & Zhang, W. (2009). Young driving learners’ intention to use a handheld or hands-free mobile phone when driving.Transportation research part F: traffic psychology and behaviour,12(3), 208-217.
中文期刊论文
1.夏棒,王惠文&周荣刚.(2019).成分数据路径分析模型.数学的实践与认识(14),191-199.
2.闫云豪,周荣刚&于孟利.(2018).智能驾驶汽车界面的布局设计研究.工业工程(01),96-102.
3.喻永伟建&周荣刚.(2017).虚拟现实运动病的生理评价方法研究.工业工程(06),90-95.
4.王昕怡,周荣刚,把余韬&张伟.(2015).驾驶过程中手机使用的补偿式行为.工业工程(06),37-43.
5.周荣刚.(2014).驾驶中移动电话的使用:基于自我调整行为的研究视角.心理科学进展(08),1328-1337.
6.王雅,吴瑞林&周荣刚.(2014).从个体心理到人际互动—航天任务中的心理学问题.心理科学进展(08),1338-1349.
7.吴峰,李纪琛,马琪&周荣刚.(2012).网页的广告容忍度模糊综合评价.工业工程(05),79-85+91.
8.周荣刚&张侃.(2008).基于场景记忆的参照系整合过程中的物体方位判断.心理学报(12),1229-1239.
9.周荣刚&张侃.(2008).多参照系条件下信息获取方式对绝对方位判断的影响.心理学报(11),1137-1148.
10.周荣刚.(2007).IT产品用户体验质量的模糊综合评价研究.计算机工程与应用(31),102-105.
11.葛燕,周荣刚&张侃.(2005).界面可用性评价之启发式评价法.人类工效学(04),64-66.
12.葛燕,秦宪刚,周荣刚,石庆馨,张侃.(2005).中小学生网络学习的认知态度调查.人类工效学(03),50-52.
13.周荣刚,张侃.(2005).可用性测试中的出声思维法.人类工效学(03),55-57.
14.石庆馨,周荣刚,葛燕,秦宪刚,张侃.(2005).中学生网络成瘾和感觉寻求的关系.中国心理卫生杂志(07)
15.周荣刚,张侃.(2005).基于参照系整合的想象空间方位转化判断.人类工效学(02),7-9+12.
16.周荣刚,张侃.(2005).自我参照和环境参照整合过程中的主方位判断.心理学报(03),298-307.
17.杨家忠,周荣刚,张侃.(2004).空间主方位判断的训练和方位效应.心理科学(06),1322-1325.
18.葛燕,周荣刚,林钦,刘西,张侃.(2004).年轻学生对计算机操作界面的颜色偏好研究.人类工效学(03),23-25+6.
19.周荣刚,李怀龙,张侃.(2004).超文本可用性评价:迷失程度的测量.人类工效学(02),20-22+25..
20.周荣刚,张侃.(2004).空间知识记忆和提取的理论模型.心理科学进展(03),330-339.
21.周荣刚,张侃.(2004).基于线索的视觉空间关系判断.心理学报(02),127-132.
22.周荣刚,张侃.(2004).虚拟环境中临境感及其测量方法.心理科学进展(02),201-208.
23.周荣刚,张侃.(2004).性别和参照系整合方向对主方位判断的影响.人类工效学(01),10-13.
24.周荣刚,张侃.(2003).界面可用性评价之认知过程走查法.人类工效学(03),30-33.
25.周荣刚,张侃,李怀龙.(2003).背景信息导航帮助和认知风格对超文本使用的影响.心理科学(04),642-645.
会议论文
1.Zhi, Xu.,&Zhou, R. (2021, May). The influence of automation and culture on human cooperation.Proceedings of HWID 2021, Springer, Cham.
2.Wang, X.,Zhou, R., & Zhang, R. (2020, July). The Impact of Expectation and Disconfirmation on User Experience and Behavior Intention. InInternational Conference on Human-Computer Interaction(pp. 464-475). Springer, Cham.
3.Zhang, Y.,Zhou, R., Sun, Y., Zou, L., Wang, H., & Zhao, M. (2020, July). Whether Information Source Should Be Provided in the Response of Voice Interaction System?. InInternational Conference on Human-Computer Interaction(pp. 257-269). Springer, Cham.
4.Qu, J.,Zhou, R., Zou, L., Sun, Y., & Zhao, M. (2020, July). The Effect of Personal Pronouns on Users’ Emotional Experience in Voice Interaction. InInternational Conference on Human-Computer Interaction(pp. 234-243). Springer, Cham.
5.Zhang, C.,Zhou, R., Zhang, Y., Sun, Y., Zou, L., & Zhao, M. (2020, July). How to Design the Expression Ways of Conversational Agents Based on Affective Experience. InInternational Conference on Human-Computer Interaction(pp. 302-320). Springer, Cham.
6.Yifan He,Ronggang Zhou. (2018, September). Research on the Effects of Sensory Cues on Customer’s Purchase Intention in Online Product Presentation.The 14thInternational Conference on Industrial Management (ICIM 2018), 176-182.
7.Yue Liu,Ronggang Zhou, Wenjie Cui. (2018, September). Decision-Making in self-driving situation: application of the planned behavior theory.The 14thInternational Conference on Industrial Management (ICIM 2018),142-147.
8.Xiaorui Wang,Ronggang Zhou. Renqian Zhang. (2018, September). The asymmetric impact and diminishing sensitivity of user experience on customer satisfaction: evidence from open-ended questions.The 14thInternational Conference on Industrial Management (ICIM 2018), 644-650.
9.Wang, X.,Zhou, R., & Zhang, R. (2017,December). Deciding Fast and Slow in Risk Decision Making: An Experimental Study. InProceedings of the International Conference on Electronic Business (ICEB)(pp. 72-78)
10.Cui, W.,Zhou, R., Yan, Y., Ran, L., & Zhang, X. (2017, July). Effect of warning levels on drivers’ decision-making with the self-driving vehicle system. InInternational Conference on Applied Human Factors and Ergonomics(pp. 720-729). Springer, Cham.
11.Shi, Y., &Zhou, R. (2017, July). Driving Under Voluntary and Involuntary Distraction: An Empirical Study of Compensatory Behaviors. InInternational Conference on HCI in Business, Government, and Organizations(pp. 374-386). Springer, Cham.
12.Zhou, R., Shao, S., Li, W., & Zhou, L. (2016, December). How to define the user's tolerance of response time in using mobile applications. In2016 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)(pp. 281-285). IEEE.
13.Mengli Yu,RonggangZhou*, Weihua Zhao, YongweijianYu. (2016, September). User Experience Evaluation for 3D Virtual Reality Glasses,The 13thInternational Conference on Industrial Management (ICIM 2016),55-62.
14.Zhou, R., Shi, Y., Zhang, L., & Guo, H. (2015,December). Measuring The User Experience And Its Importance To Customer Satisfaction: An Empirical Study For Telecom e-Service Websites. InProceedings of the 15th International Conference on Electronic Business: Internet of Things (ICEB)(pp. 317-321)
15.Lin Xiao, Junlan Zhang,Ronggang Zhou.(2014, September). How User Experience activity increase mobile application use intention.The 12thInternational Conference on Industrial Management (ICIM 2014),433-438.
16.Zhilian Liu, Feng Wu,Ronggang Zhou, Siqing Shan. (2012, September). User’s Tolerance and Experience Towards Online Advertsing: an Eye-Tracking Study.Proceedings of The 11thInternational Conference on Industrial Management (ICIM 2012), 103-108.
17.Junlan Zhang,Ronggang Zhou. (2012). The Effect of Perceived Enjoyment for Predicting Video Call Use Intention.Proceedings of 4thInternational Conference on Applied Human Factors and Ergonomics (AHFE 2012), 4782-4790.
18.XiaoLin, Feng Wu,Ronggang Zhou*. (2012). The Effect of Online Advertisements on Internet Users' Experience.Proceedings of 4thInternational Conference on Applied Human Factors and Ergonomics (AHFE 2012), 5741-5749.
19.Zhou, R., Yu, Z., Chan, A. H., & Qin, X. (2010). Agile User Experience: How to Balance Sample Size and Number of Research Tasks for Structured Interview. InProceedings of 2010 Third International Conference on Education Technology and Training (Volume 3)(ETT 2010),338-341.
20.Horrey, W. J.,Zhou, R., Yu, R. (2009). Using the Theory of Planned Behavior to Examine Pedestrians' Road-Crossing Intentions in China. InProceedings of 17th World Congress on Ergonomics.
21.Zhou, R., Huang, S., Qin, X., & Huang, J. (2008, October). A survey of user-centered design practice in China. In2008 IEEE International Conference on Systems, Man and Cybernetics(pp. 1885-1889). IEEE.
22.Zhou, R., & Zhang, K. (2007, July). Impact of mental rotation strategy on absolute direction judgments: Supplementing conventional measures with eye movement data. InInternational Conference on Human-Computer Interaction(pp. 789-798). Springer, Berlin, Heidelberg.
23.Zhou, R. (2007, July). How to quantify user experience: fuzzy comprehensive evaluation model based on summative usability testing. InInternational Conference on Usability and Internationalization(pp. 564-573). Springer, Berlin, Heidelberg.
24.Zhou, R., Sato, H., Gao, Q., Rau, P. P. L., Asano, Y., Fujimura, K., & Saito, H. (2007, December). Mobile search: how to present search results for older users. In2007 IEEE International Conference on Industrial Engineering and Engineering Management(pp. 457-461). IEEE.
25.Ge, Y.,Zhou, R., Liu, X., & Zhang, K. (2007, July). Chinese color preference in software design. InInternational Conference on Engineering Psychology and Cognitive Ergonomics(pp. 62-68). Springer, Berlin, Heidelberg.
26.Zhou, R. G., & Zhang, K. (2004, August). How to make cardinal direction judgments based on integrating environmental and egocentric frames.The 28th International Congress of Psychology (Abstract). August 8-13, Beijing, China.
27.Ge, Y., Zhang, K.,Zhou, R. G., & Liu, X. (2004). Color preference of the computer screen of Chinese youth.The 28th International Congress of Psychology (Abstract).The 28th
28.KanZhang, Xianghong Sun, Yanfang Liu, Qunhui Yang &Ronggang Zhou. (2004). Application of multiple resources theory in pilot selection.The 28th International Congress of Psychology (Abstract). August 8-13, Beijing, China.
29.XingguangPang, Kan Zhang, Qunhui Yang, Jianguo Wu &Ronggang Zhou. (2004). An interactive battery of tests for pilot selection.The 28th International Congress of Psychology (Abstract). August 8-13, Beijing, China.The 28th International Congress of
30.YuXiaohui, Kan Zhang, Huilong Li, Xi Liu &Ronggang Zhou. (2004). Effects of using sunlight simulation on learning of driving.The 28th International Congress of Psychology (Abstract). August 8-13, Beijing, China.
31.Zhou, R., Yang, J., & Zhang, K. (2003). Training-related difference in Cardinal Direction Judgments Based on Integrating Reference Frames. InProceedings of IEA-the XVth Triennial Congress of the International Ergonomics Association, Seoul, Korea(Vol. 1, pp. 1189-1192).
32.Zhou R, Li H, Zhang K. (2002). The effect of contextual navigation aids and cognitive style on usability of Chinese hypertext. In: Dai G.Proceedings ofAPHCI2002.Beijing: Science Press, 98-107.
33.Chao, C., Pocher, T., Xu, Y.,Zhou, R., & Zhang, K. (2002). Understanding the polychronicity of Chinese. InProceedings of the 5th Asian-Pacific Computer-Human Interface Conference(Vol. 1, pp. 189-196).
