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Predictive Accuracy of Sentiment Analytics for Tourism: A Metalearning Perspective on Chinese Travel News

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作者:Fu, Y (Fu, Yu)[ 1 ] ; Hao, JX (Hao, Jin-Xing)[ 1 ] ; Li, X (Li, Xiang (Robert))[ 2 ] ; Hsu, CHC (Hsu, Cathy H. C.)[ 3 ]

JOURNAL OF TRAVEL RESEARCH

卷: 58期: 4

页: 666-679

DOI: 10.1177/0047287518772361

出版年: APR 2019

文献类型:Article

摘要

Sentiment analytics, as a computational method to extract emotion and detect polarity, has gained increasing attention in tourism research. However, issues regarding how to properly apply sentiment analytics are seldom addressed in the tourism literature. This study addresses such methodological challenges by employing the metalearning perspective to examine the design effects on predictive accuracy using a sentiment analysis experiment for Chinese travel news. Our results reveal strong interactions among key design factors of sentiment analytics on predictive accuracy; accordingly, this study formulates a metalearning framework to improve predictive accuracy for computational tourism research. Our study attempts to highlight and improve the methodological relevance and appropriateness of sentiment analytics for future tourism studies.

关键词

作者关键词:sentiment analytics; design effects; predictive accuracy; metalearning; Chinese travel news

KeyWords Plus:SUPPORT VECTOR MACHINES; QUALITY-OF-LIFE; ONLINE REVIEWS; SOCIAL-SCIENCE; MEDIA; CLASSIFICATION; HOSPITALITY; PERCEPTIONS; INDUSTRY; IMPACT

作者信息

通讯作者地址:

Beihang University Beihang Univ, Sch Econ & Management, 37 Xueyuan Rd, Beijing 100191, Peoples R China.

通讯作者地址: Hao, JX (通讯作者)

Beihang Univ, Sch Econ & Management, 37 Xueyuan Rd, Beijing 100191, Peoples R China.

地址:

[ 1 ]‎Beihang Univ, Sch Econ & Management, 37 Xueyuan Rd, Beijing 100191, Peoples R China

[ 2 ]‎Temple Univ, Dept Tourism & Hospitality Management, Philadelphia, PA 19122 USA

[ 3 ]‎Hong Kong Polytech Univ, Sch Hotel & Tourism Management, TST East, Kowloon, Hong Kong, Peoples R China

电子邮件地址:hao@buaa.edu.cn

https://journals.sagepub.com/doi/10.1177/0047287518772361