所在案例库：中国管理案例共享中心
案例链接：http://www.cmcc-dlut.cn/Cases/Detail/6602
案例名称：与疫对弈—迪信通的数字化平台战略转型之路
译 名：Playing with the epidemic—The road of digital platform strategic transformation of D.Phone
案例作者：邓修权，白雪，孙乐
作者单位：北京航空航天大学
中文摘要：本案例描述了国内移动通讯终端零售行业规模最大的企业——迪信通处在互联网革命的剧烈环境变化中，突然又叠加了新冠疫情这个黑天鹅的巨大挑战下的数字化平台战略转型之路。互联网技术强调为客户创造最大价值，数字化平台作为价值创造的实现途径起着关键的作用。新冠疫情的爆发无疑是传统零售企业进行数字化转型的助力剂，在这样的环境背景下，迪信通推进以数字化平台为核心的战略变革，以创造客户价值为第一要务，加快数字化平台的构建和完善，通过数字化平台的有效运营，推动以大数据为基础的人、货、场的重构，并取得了初步胜利。本案例有助于传统零售企业应对复杂环境下的突发重大危机，并为其战略变革以及数字化平台构建和运营提供依据和参考。
英文摘要：This case describes the strategic transformation of digital platform of D.Phone, the largest enterprise in Retail industry of mobile communication terminal of China, in the changeable environment of the Internet revolution along with the outbreak of the COVID-19. Internet technology emphasizes to create maximum value for customers, in which Digital platform plays a key role as the realization way of value creation. The outbreak of the COVID-19 will undoubtedly promote the digital transformation of the traditional retail enterprise. Under such environment background, D.phone opened a strategic change taking the digital platform as the core and has won its initial victory, which includes taking create customer value as the core, speeding up to build and perfect the digital platform, reconstructing people, goods, environment on the basis of the large data through effective operating of the digital platform. This case can help traditional retail enterprises to face the sudden major crisis in the complex environment and provide the basis and reference for enterprises to make strategic change decisions.
中文关键词：战略变革；客户价值；数字化平台战略；通讯终端零售；2022百优案例
英文关键词：strategic change, customer value, digital platform strategy, communication terminal retail
案例入库时间：2022-09
