所在案例库：中国管理案例共享中心
案例链接：http://www.cmcc-dlut.cn/Cases/Detail/5517
案例名称：橙春科技：创业企业的股权激励与退出
译 名：Cheng-Chun Technologies: Equity Incentive and Withdrawal in Entrepreneurial Enterprise
案例作者：潘立新，李丽芳，李峙萍，韩小汀
作者单位：北京航空航天大学
中文摘要：股权激励制度是创业企业公司治理的重要部分，良好的股权激励可以稳定创业团队、留住和吸引人才、实现激励相容。本案例描述了互联网创业企业橙春科技公司从O2O业务发展为用户增长业务，形成“用户平台+数据平台”的独特业务模式，并成为应用商店广告行业佼佼者的创业历程；展示了该公司两次股权激励的方案制定和实施过程；重点介绍了在股权激励计划实施期间，橙春科技公司在激励对象的退出、创业团队分化以及新人才激励等事件上遭遇的困境。通过对本案例的讨论，引导学生理解创业企业股权激励的动因，分析创业企业股权激励契约要素选择的决定因素，思考如何建立适应于创业企业发展的动态股权激励机制。
英文摘要：Equity incentive system is an important part of corporate governance of entrepreneurial enterprises. Sound equity incentive can stabilize the entrepreneurial team, retain and attract core talents, and realize incentive compatibility. This case describes the entrepreneurial process of Cheng-Chun Technologies Co., Ltd, an Internet entrepreneurial enterprise, developing from O2O business to user growth business, forming a unique business model of "user platform + data platform", and becoming a leader in the application store advertising industry. It shows the plan formulation and implementation process of the company’s two equity incentive, and mainly introduces the difficulties encountered by Cheng-Chun Technologies such as the withdrawal of the incentive, entrepreneurial team differentiation and the incentive of new talents during the implementation of the equity incentive plan. Through the discussion of this case, students can be guided to understand the motivation of equity incentive in entrepreneurial enterprise, analyze the determinants of equity incentive contract setting in entrepreneurial enterprise, and think about how to establish a dynamic equity incentive mechanism suitable for the development of entrepreneurial enterprises.
中文关键词：创业企业；股权激励；限制性股票；动态激励；2021百优案例
英文关键词：Entrepreneurial enterprises, Equity incentive, Restricted stock, Dynamic incentive
案例入库时间：2021-09
