所在案例库：中国管理案例共享中心
案例链接：http://www.cmcc-dlut.cn/Cases/Detail/5659
案例名称：航瑞科技发展之困：如何解决研发与市场部门之间的冲突?
译 名：HangRui Technology's development dilemma: How to solve the conflict between R&D and marketing departments?
案例作者：黄劲松，张硕
作者单位：北京航空航天大学
中文摘要：航瑞科技是一家开发工业自动化软件的企业，该公司经过20余年的发展，在行业中逐渐站稳了脚跟。但公司的研发和市场部门之间的冲突是总经理郑强最头痛的事情。为了解决两个部门的冲突，公司引入了IPD决策机制，但冲突不但没有得到缓解，反而越发激烈。两个部门之间的冲突发生多个方面，包括市场拓展、创新投入、技术路线、功能设计、满足客户需求、客户服务等。目前，IPD决策机制已经处于疲于应付状态，如何有效解决两个部门的冲突已经成为郑强立即需要解决的问题……
英文摘要：HangRui Technology is a company that focuses on industrial automation software industry. The company has been developing for more than 20 years and has gradually gained a firm foothold in the industry. But the conflict between the company's R&D and marketing departments is the biggest headache for General Manager Zheng Qiang. To resolve the conflict between the two departments, the company introduced the IPD decision-making mechanism, but instead of being mitigated, the conflict became more and more intense. Conflicts between the two departments occur on multiple fronts, including market expansion, innovation input, technology routes, functional design, meeting customer needs, customer service. At present, the IPD decision-making mechanism is already in a state of exhaustion, and how to effectively resolve the conflict between the two departments has become a problem that Zheng Qiang needs to solve immediately ...
中文关键词：工业软件；研发部门；市场部门；冲突；IPD决策机制；2021百优案例
英文关键词：industrial software; R&D department; marketing department; conflict; IPD decision mechanism
案例入库时间：2021-11
