所在案例库：中国管理案例共享中心
案例链接：http://www.cmcc-dlut.cn/Cases/Detail/3879
案例名称：借“机”出海：Ameco公司的国际化战略联盟之路
译 名：Ameco's International Strategic Alliance
案例作者：李晨溪，陈婧，李宗阳，周宁，韩小汀
作者单位：北京航空航天大学
中文摘要：近年来，国内外经济形势稳中向好，公务飞机航空市场随之呈现出井喷式发展，同时也为公务机改装市场带来了发展机遇。作为我国规模最大的民用飞机综合维修企业，Ameco公司为扩大公务机改装业务市场规模，将目光投向国际市场，积极探索国际化战略道路。本案例通过描述Ameco公司的公务机改装业务识别竞争机会，实施国际化战略联盟开拓国际市场的过程，重点探讨了国际化战略的相关概念和适用条件，并进一步探讨了企业在实施国际化战略联盟的过程中，应当如何选择合作伙伴和战略联盟模式，最终实现企业的国际化战略目标。该案例对探讨国际化战略、战略联盟管理、合作伙伴选择等方面都有借鉴意义。
英文摘要：In recent years, the economic situation at home and abroad has been steadily improving, and the business aircraft aviation market has shown a spurt development, and it has also brought development opportunities for the business aircraft modification market. As the largest comprehensive civil aircraft maintenance enterprise in China, Ameco is expanding its business jet modification business market, focusing on the international market and actively exploring the international strategic path. This case describes how Ameco's business jet modification business identified the competition opportunities and implemented the international strategic alliances to explore the international market, focuses on the related concepts and applicable conditions of the internationalization strategy, and further explores how to choose an alliance partner and a strategic alliance model during the implementation of international strategic alliances, to ultimately achieve the company's international strategic goals. This case has reference significance for exploring internationalization strategy, strategic alliance management, and partner selection.
中文关键词：国际化战略；战略联盟；联盟结构；联盟管理；航空业；2019百优案例
英文关键词：Internationalization strategy; strategic alliance; alliance structure; alliance management; aviation industry
案例入库时间：2019-09
