所在案例库：中国管理案例共享中心
案例链接：http://www.cmcc-dlut.cn/Cases/Detail/3354
案例名称：YG地产公司绩效管理的困境
译 名：Performance Management Dilemma of YG Real Estate Company
案例作者：马琳，武欣，黄琼，容琰
作者单位：北京航空航天大学
中文摘要：本案例以YG地产公司年终绩效考核为背景，重点描述了该公司2016年中各职能部门在绩效计划、绩效实施、绩效考核、绩效反馈等方面面临的问题与困惑。YG集团建立了一套看似十分体系化，既有理论基础、又有现实意义的员工绩效考核制度和系统，可在地产公司的实际应用中问题却层出不穷。本案例通过对YG地产公司客服部、销售部、工程部、设计部、成本部及开发部在绩效管理中出现的多种问题进行描写，系统展示了YG地产公司在实施新的绩效考核制度时存在的挑战和难题。
英文摘要：On the basis of the background of YG Real Estate Company’s year-end performance appraisal, this case focuses on explaining problems and confusions confronted by the corporate departments in 2016 in terms of performance planning, performance implementation, performance evaluation performance feedback, etc. YG seems to have established a rather systematic performance appraisal scheme equipped with both theoretical foundations and practical significance. However, problems are various and endless in its application. Through depictions of problems emerging from the performance management of YG real estate enterprise’s customer service department, sales department, engineering department, design department, and cost and development department, the case study presents the challenges and problems faced by the enterprise during its implementation of the new performance appraisal system.
中文关键词：绩效管理；绩效考核；关键绩效指标；房地产行业；2018百优案例
英文关键词：Performance Management, Performance Appraisal, Key Performance Indicator, Real Estate Industry
案例入库时间：2018-09
