所在案例库：中国管理案例共享中心
案例链接：http://www.cmcc-dlut.cn/Cases/Detail/1961
案例名称：李渡酒业：体验价值能催醒千年古窖吗？
译 名：Lidu liquor:Can the experience value wake the millennium ancient wine cellar?
案例作者：欧阳桃花、龚克、胡海波、黄涛
作者单位：北京航空航天大学
中文摘要：在互联网时代，传统企业如何创造可持续竞争优势属于沧桑又新颖的课题。进入21世纪后体验经济浪潮已席卷各行业，无论是互联网行业还是传统制造业，用户体验被高度关注。传统企业如何基于互联网平台，运用体验活动唤醒沉睡的稀缺资源，创造可持续的竞争优势？本案例以具有1500年历史的李渡酒为背景，分析李渡酒业在互联网时代，如何结合价值链中的价值创造与价值传递环节，注入顾客的体验活动，打造产品体验价值，创造企业竞争优势。由此引发学术界与企业界深入探讨体验价值能否、如何获得可持续竞争优势？
英文摘要：In the Internet era, how to create a dynamic and competitive advantage for traditional enterprise becomes the vicissitudes of the new issue. In the 21st century, experiential economic tide has swept the industry, whether it is the Internet or the traditional manufacturing industry, is highly concerned about the user’s experience. How can traditional enterprise based on Internet platform use experiential activities to wake the sleeping scarce resources and create a sustainable competitive advantage? This case which is in the background of Lidu liquor with a 1500 years of history, analysis Lidu liquor in the Internet age, how to inject the consumer experience events in the stage of value creation and delivery and build the process and key elements of products experience value, which led to academic community and the business community on the experience value of whether and how to achieve sustainable competitive advantage do depth discussions?
中文关键词：体验价值；竞争优势；企业价值链；白酒行业；2015百优案例
英文关键词：experience value; competitive advantage; value chain liquor industry
案例入库时间：2015-08
