所在案例库：中国专业学位教学案例中心
案例链接：https://case.cdgdc.edu.cn/case/readCaseSummary.do?caseId=88d89a0609144e3eb098e7996b28f2ea
案例作者：韩小汀,周宁,李晓晶,罗雨
作者单位：北京航空航天大学
中文摘要：随着中国进入老龄化社会，二胎政策放开和居民生活水平不断提高等多种因素的共同作用，我国家政服务需求日益旺盛，家庭需求越来越细化，促使家政行业规模日益扩大。本案例以家政服务企业“管家帮”为例，通过对传统家政行业发展中存在问题的描述，对“管家帮”现行商业模式进行分析，探究了商业模式构成要素、创新途径、评价标准、利益相关者以及发展生态系统的盈利路径。本案例希望能为同类企业在商业模式创新的盈利路径方面提供借鉴。
英文摘要：With the combination of China's accession to an aging society, the liberalization of the second child policy and continuous improvement of the living standards of its residents, the demand for housekeeping services in our country is increasingly exuberant. The demand for family services is increasingly refined. This has led to an ever-expanding domestic service industry. This case takes "housekeeper helping" as an example. Through analyzing the existing problems in the development of traditional housekeeping industry, this paper analyzes the current business model of "housekeeper", and explores the factors of business model, methods of innovation, evaluation criteria, benefits Stakeholders and the path to profitable ecosystem development. This case study hopes to provide a reference for the same kind of enterprises in the profit path of innovation in business model.
中文关键词： 家政服务，商业模式，创新，O2O运营模式，盈利路径
案例入库时间：2018-05
