我院隆重举行校庆66周年系列活动之第四届北航经商国际论坛
2018年10月20日，由北京航空航天大学经济与商学研究院和北京航空航天大学经济管理学院主办的第四届北航经商国际论坛在北航如心会议中心隆重召开。论坛主题为“全球商业研究的新视角—挑战、创新与沟通”。会议邀请了来自美国威斯康星大学密尔沃基分校、澳大利亚莫纳什大学、澳门大学、中欧国际工商学院、法国ESCP商学院、对外经济贸易大学、中国人民大学、北京师范大学、天津大学、北京航空航天大学等海内外知名大学和研究院的专家学者参加此次论坛。
北航副校长王云鹏教授首先代表学校致欢迎辞。他向参会嘉宾介绍了北航的发展历史和辉煌成就，详细说明了经济与商学研究院的诞生背景，并代表学校对来自世界各地的学者表示欢迎和感谢，预祝大会圆满成功。
经管学院院长范英教授随后代表学院致辞。她表示，本次论坛的主题对全球商业研究的发展有推动作用，并感慨一批批英才进驻经济与商学研究院，助力北航科研硕果累累。范英院长对出席的贵宾表示热切欢迎，并诚挚感谢大家对本次论坛以及经济与商学研究院的支持。
大会开幕式由经管学院黄劲松教授主持。开幕式后，这场学术盛宴正式开始。上午来自美国威斯康星大学密尔沃基分校的Sanjoy Ghose教授介绍了“数字经济时代市场研究的潜力和挑战”；澳大利亚莫纳什大学的郭贤达教授针对“推动绿色消费：消费者心理视角”这一主题展开演讲；澳门大学的林朗为教授讲述了“解析全球商业研究中中庸之道的简与繁”，而中欧国际工商学院王泰元副教授则阐述了“人力资本收购与组织创新：时空观点”这一议题。
下午，法国 ESCP 商学院周炜教授、北京航空航天大学姚忠教授、中国人民大学张瑾副教授、对外经济贸易大学蒋灵多助理教授，以及北京师范大学鞠冬助理教授和李艳助理教授、天津大学罗城助理教授、北京航空航天大学马琳副教授、杜文宇博士和解蕴慧博士分别作了前沿报告，阐述了他们在相应领域的最新研究发现。
本届经商国际论坛为海内外学者进行商业理论与应用研究提供了一个交流互动的平台，同时也给北航师生带来了一场学术视听盛宴。未来，经济与商学研究院将持续开展和海内外一流学者的对话与合作，带动我校经济学与商学学科的发展。
The 4th Beihang IEB Forum Opened for the Celebrationof the 66th Anniversary of the Founding of Beihang University
In Oct 20, 2018, the fourth Beihang International Economics and Business(IEB) Forum was held in Ruxin Convention Center. The forum on "New Perspectiveson Global Business Research—Challenge, Innovation and Communications "asthe theme, is organized by Institute of Economics & Business and School ofEconomics & Management. The conference invited many well-known scholars fromUniversity of Wisconsin-Milwaukee, Monash University, University of Macau,China Europe International Business School (CEIBS), ESCP Europe BusinessSchool, University of International Business and Economics, Renmin Universityof China, Beijing Normal University, Tianjin University and Beihang University.
Professor Yunpeng Wang, the Vice-president of Beihang, first addressedthe conference on behalf of the university. He introduced the developmenthistory and brilliant achievements of Beihang University and the birth backgroundof the Institute of Economics & Business. On behalf of the school, heexpressed his welcome and gratitude to scholars from all over the world, andwished the conference a complete success.
Later, Professor Ying Fan, Dean of School of Economics & Managementof Beihang University, on behalf of the school, also delivered a warm speech,saying that the theme of this forum has promoted the development of globalbusiness research, and that a batch of talents has joined the Institute ofEconomics & Business and helped the research of Beihang University toachieve fruitful results. Dean Ying Fan also expressed her warm welcome to thedistinguished guests, and extended her sincere appreciation to them for theirsupport to this forum and the Institute of Economics & Business.
The forum was chaired by Professor Jinsong Huang. After the openingceremony of the forum, Prof. Sanjoy Ghose of University of Wisconsin-Milwaukeeintroduced the topic on “Potential and Challenges of Marketing Research in theEra of Digital Economy”, Prof. Hean Tat Keh of Monash University gave hisspeech themed by “Promoting Green Consumption: A Consumer PsychologyPerspective”, Prof. Rico Long Wai Lam of University of Macau delivered a speechfocused on “Analyzing Simple and Complex Moderation in Global Business Research”,and Associate Prof. Taiyuan Wang of China Europe International Business School(CEIBS) made a point on “Human Capital Acquisition and Organization Innovation:A Temporal Perspective”.
In the afternoon, Prof. Wei Zhou of ESCP Europe Business School, Prof.Zhong Yao of Beihang University, Assistant Prof. Lingduo Jiang of University ofInternational Business and Economics, Associate Prof. Jin Zhang of RenminUniversity of China, and Assistant Prof. Dong Ju and Yan Li of Beijing NormalUniversity, Assistant Prof. Cheng Luo of Tianjin University, Dr. Wenyu Du andYunhui Xie, and Associate Prof. Lin Ma of Beihang University gave excellentreports on their latest research respectively.The reports, diverse in topics and rich in content,have high level of results and are of great value.
This forum provides a platform for communications and interactions betweenthe domestic and foreign scholars in the field of frontier of economicsresearch, and it also brings an academic visual feast for the SEM’s teachersand students. In the future, the Institute of Economic and Business willcontinue to enhance dialogues and cooperation with leading scholars at home andabroad to promote the development of disciplines of economics and business.
